random musings on the inexplicable branding of a breakfast cookie

[Marc Anthony]

Has anyone sampled Belvita breakfast biscuits? I've seen a couple commercials and am of the opinion that this product is DOA. The naming choice seems really poor; it sounds like Kraft's "Velveeta". This, alone, puts me off. The "biscuit" part also seems like it was aimed at a European market.

[3d]

Biscuit, muffins, smoothie and sausage is breakfast food.
Cookie, cupcakes, milkshake and hotdogs is not breakfast food.
It's all in the marketing

[Uncle Wig]

Idiotic name, for sure. One that relies on a capital letter in the middle which is a majOr pet peEve of mine.

I can deal with a name that's made up of parts of other words, like Nabisco, but I really dislike these invented words for car names, drug names, etc.

Again: marketing is the vilest profession on the planet, except for maybe Asian Tiger poacher.

[Paul F.]

Uncle Wig wrote:
Idiotic name, for sure. One that relies on a capital letter in the middle which is a majOr pet peEve of mine.

I can deal with a name that's made up of parts of other words, like Nabisco, but I really dislike these invented words for car names, drug names, etc.

Again: marketing is the vilest profession on the planet, except for maybe Asian Tiger poacher.

Any "Trophy" poacher, really... Tigers, Rhino's, Elephants...
But I generally agree with your point.

[NewtonMP2100]

....so BREAK you off a piece of that.....???

[Rolando]

I ran into this while searching! Looks yummy!

http://lifewithmel.com/cookingwithmel/20...ticks.html

[Lux Interior]

Marc Anthony wrote:
The "biscuit" part also seems like it was aimed at a European market.

They have been available in France since I got here over 4 years ago. They just recently changed the name to belVita. It was "Petit Déjeuner" (breakfast) before.

[3d]

Uncle Wig wrote:
Idiotic name, for sure. One that relies on a capital letter in the middle which is a majOr pet peEve of mine.

Do you cringe every time you see iMac, iPod, and iPad?

[TheCaber]

yUp.

[$tevie]

I would have guessed that a product called "belVita Breakfast Biscuits" would be something along the lines of a Zwieback biscuit. It doesn't sound all that weird to me to learn it's for adults. The word "cookie" or "cracker" would sound like a snack food, which would defeat the idea of it being "nutritious".