Apple is brilliant.

[Kramerica]

The Fifth Avenue Apple Store is an amazing design, but this potential just slipped by me.

Simple, but brilliant idea, in my opinion.

http://www.macrumors.com/2007/03/12/appl...nue-store/

[iaJim]

Awesome! That should turn some heads!

[mikebw]

Um, how is this different from every other building in the world that has giant ads plastered on the sides?
If they were really going to break some ground, their glass panels would actually be able to display moving images, like a giant video screen, but perfectly transparent when turned off.

[Kramerica]

It's different, because the signage is translucent, and will light up at night, as well as covering the entire side of the structure, and even gives them the ability to mimic any of their cube shaped packaging like the old iPod box, iSight box, etc. Not only that, but the ads could be placed on the inside, which, and I'm just speculating on this, might allow them freedom from signage rules.

[mikebw]

I see.

[chas_m]

Steve designed that building.

Thus, Steve is brilliant.

[Jp!]

My first thought was/is "It's just another big ad".

[mikebw]

Apparently, we lack "vision".

[Kramerica]

Well it IS another big ad, but I bet in person, at night, it will be (literally) brilliant!