random musings on the inexplicable branding of a breakfast cookie

[$tevie]

I would have guessed that a product called "belVita Breakfast Biscuits" would be something along the lines of a Zwieback biscuit. It doesn't sound all that weird to me to learn it's for adults. The word "cookie" or "cracker" would sound like a snack food, which would defeat the idea of it being "nutritious".