Star Trek (May 10)-- big box office?

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tronnei wrote:
My prediction: It will be the year's top movie. Mainstream reviews will be good, as will word of mouth.

My 13-year-old, who has never been a Trek fan, has already told me he wants to see it.

I was surprised that my friend's 10 year old was excited about it coming out. Must be some very targeted marketing going on.
There was never much mainstream buzz about past films.