MacBook case crack... who to contact

[hotdogthemovie]

I searched the forum and found this thread discussing the exact problem I'm having...

http://forums.macresource.com/read.php?1...msg-824289

Since I have no Apple Care on this machine, and I am not close to an Apple Store (hundreds of miles away), who should I contact to see if Apple will fix this? There are Apple Authorized Resellers in my local area. Should I contact them, or contact Apple first?

TIA!