Aunt Jemima gets its new name

[mattkime]

I wasn't aware of Aunt Jemima's racist origins but I think its reasonable we look for guidance from those affected by this history.

[NewtonMP2100]

.....this makes my.....Jemima hurt.......

[mikebw]

Wow looks like a lot of work on that re-brand. :RollingEyesSmiley5:

Although I suppose they wanted to maintain as much recognition as possible, just you know, without the showing the same person and name.

To continue the discussion about real vs. fake, as a kid my parents always had real upstate NY maple syrup. I thought it was thin, and absolutely savored any chance to get the extra thick fake stuff, LOG CABIN I thought was the best thing.
Now as an adult I have changed opinions, thick is still OK but I prefer real.

[NewtonMP2100]

......that's [ exactly ] what she said.......!!!!

[Markintosh]

It used to always be Aunt Jemima, Mrs Butterworths or Western Family as I grew up. But Mrs Markintosh converted me to what might be true maple syrup, usually from Costco or Trader Joes.

I just came here to say that the new name is ridiculous. They should have gone with something generic like "My Grandma's"

[mrbigstuff]

I'm amazed that some folks think real stuff is sweeter. I guess if one were to measure it in a lab, possibly. But the real stuff has so much more of a complex flavor profile.

[Acer]

The real and the fake are two different products. It's OK to like one over the other.

Real maple does have a strong maple flavor. They make it in different grades, though. Lighter-colored syrups are not as strongly maple. The darker stuff is more readily made so it's cheaper and more likely encountered by casuals.

[decay]

There are hundreds of stupid product names, many not chosen because of changing awareness of social norms.

Like others have said, names don't make a product better or worse. It's all perception.

Check out these drink mixes:

[MikeF]

Bourbon barrel aged real:

[Numo]

I’ll bet the name choice was a committee decision.

Unfortunately.